It's Saturday night, I'm sitting in my art studio in Oaxaca, Mexico creating new work and sending out orders to collectors while I get to travel the world.
A few years ago, this would have been a pipe dream. In college, art felt like a luxury and now, it's how I make my living.
So how exactly doessss one transition from simply sharing your art online to actually selling it? I just gave a talk on the topic a few weeks ago and you can access the recording here. Here's a few reasons why you probably haven't sold a painting online yet:
- No one knows who you are.
- Selling art online requires an audience. One of the first things people will do when you tell them you're an artist is Google "your name + art". If nothing comes up then it's problematic. Work on establishing a web presence early in the game and it will be much easier to reap the rewards when you're ready to ask for your first sale!
- You aren't blogging and documenting your journey.
- I get it. You're a painter not a writer. Blogging is a lot of work, and nowadays with Instagram and other micro-blog platforms, blogging seems less and less important. But consider keeping up with a blog if for only two reasons: 1) It's a great way to get used to telling your story and building up momentum in your marketing campaigns, and 2) SEO, SEO, SEO. Blogging is one of the best ways to generate content on the web for free which ties into the first point. Try and blog monthly or weekly if you can't do it more than a few times a week.
- You're not using social media effectively.
- I started offering trainings on Instagram for artists, because so many of us are simply clueless in terms of how to effectively use the platform. And not just Instagram, Facebook is still one of the best platforms to reach buyers and gain a following for your work. FACT: I got my very first sale online in a private Facebook group because I asked (more on that later). So don't sleep on Facebook! And get your Instagram game up :)
- You don't have a shop.
- This almost feels like a no-brainer but the fact is, many artists are still afraid to go ahead and pull the trigger on their online shops. Would you run a store without a cash register? Then get a shop going on your website if you don't have it up already. And if you still don't have your own domain yet, Etsy is still a viable option to start collecting some coins. Make it easy for people to spend money with you. Trust me, it works.
- You haven't asked for the sale.
- The last point I'll make today, but also the hardest. It's so difficult to translate online that you're not just painting for fun, that you're not just a hobby artist. One of the best ways to do this but also the scariest is to actually ASK "Would you like to purchase this painting? If so, email me or DM for purchasing details". Or better yet, put a price right next to your image along with the details and title. This is a subtle but crucial shift that puts you in a category of "professional artist (as in you are collecting money in exchange for your work)" and not just another hobbyist with a smart phone.
Access the recording for an in-depth look at how I transitioned from a hobby artist to a full-time professional artist in this recorded workshop. Bonuses available as well for additional support!